How to Make People Feel Connected Toy Our Art
There is a large difference between simply hanging fine art on a wall and creating an engaging art experience. If yous've worked with Nine dot ARTS before or are familiar with our collaborative art consulting and curating process, you know that thinking holistically is key to our approach.
Nosotros're not merely identifying artists and procuring artwork, we're thinking about how the people our clients want to accomplish will experience the space. Considering we recognize that i of the most important ways we can demonstrate the value of investing in art is by creating a powerful experience that resonates for our clients' audiences. A large function of ensuring that feel is successful? Effective marketing.
Co-ordinate to our contempo State of the Fine art Consulting & Curating Concern survey, but 29% of respondents light their art or have placards and less than a quarter – 17% – celebrate and promote the artist and artwork. This is a huge missed opportunity.
We regularly tell our clients that art maximizes its potential when information technology connects with its audience. And whether you are welcoming guests to a hotel, residents to luxury condo evolution, or visitors to an role, the experience – what they run into and how they experience – plays an outsized role. This is because when an audience feels continued, a space comes to life.
Hither are a few examples that highlight how a pocket-sized marketing investment tin generate positive returns for the art experience you lot have created.
Place Your Project
At the about basic level, marketing an fine art feel should achieve two things: help your audition understand where the art came from and why information technology's there in the first identify.
One depression-cost tactic to consider is fine art identification labels. Mandatory for all Ix dot ARTS installations, art identification labels provide the name of the artist and title of the artwork, in addition to the medium and material (i.east. oil on canvas, watercolor, mixed media, etc.).
While we consider art identification labels the baseline for date, offer this level of detail creates context for your audiences and helps create an appreciation the artwork.
For more complex installations, we work with clients to produce printed marketing collateral that helps their target audition experience the artwork every bit they movement around the holding or space. We can even evangelize social media tips and guidelines to extend and dilate the experiential impact in a digital setting.
Create an Experience for Your Feel
For projects that use art to weave together a more than in-depth brand narrative, an investment in materials with a richer story can yield honor-winning returns and renown.
Look no further than The Perry Lane Hotel in Savannah, Georgia. With more than than 3,600 objects and antiques and 1,200 total artworks, Perry Lane has earned a reputation as an intriguing destination for innovation and artistic merit among luxury hotels worldwide.
To drive Perry Lane's marketing and storytelling efforts frontward, Ix dot ARTS produced a custom coffee tabular array book that'southward gifted to VIPs and sales prospects and placed in each guest room.
The book tells the story of both Savannah and the Perry Lane, from the voice of Adelaide Harcourt, the fictional muse (she'southward a seventh generation Savannahian) Nine dot ARTS created to weave together the story of the fine art collection and its connection to Savannah and the hotel. The book helps visitors and guests embrace the unique feel and feel more at home and connected during their stay.
Perry Lane besides created an online destination so visitors can acquire nearly the fine art experience before their stay begins or during their stay. They fifty-fifty partnered with the Savannah College of Fine art and Blueprint, placing 51 original pupil sketches throughout the hotel's guest rooms.
Get the Artist Involved
One of the almost powerful ways to promote your art feel is to get the artist or artists involved.
Depending on the size of the fine art collection, we've helped orchestrate everything from large-scale speaking engagements to fireside chats that feature a relaxed conversation between an creative person and guests.
For high-profile projects in pop destinations similar the Crawford Hotel at Denver Union Station, tours are a fantastic marketing and engagement tool. The Crawford regularly leads open house tours that elevate the experience with a special focus on celebrating the artist, the artwork and the history of the belongings.
Information technology's easy for businesses and developments to hang fine art on walls, but having an artist articulate the inspiration behind their piece of work can bring audiences directly into the vision and create an emotional connection.
Whether it's a placard, a dedicated website or an creative person bout, the value of marketing your project cannot be overstated. The result gives your art experience a sense of purpose and helps your target audience feel a deeper connection to you, your brand and your space.
Source: https://ninedotarts.com/connecting-art-with-your-audience-blog/